Meet the faces behind the posts
Welcome to our blog!
We are a group of four Master 2 students studying International Marketing & Business Development at Skema Business School, in Lille. We decided to work together on green beauty in the context of our Branding Blog project for our Strategic Brand Management course.
This blog is a collection of our own thoughts, opinions, analysis and questionings on green beauty. We hope you will enjoy it and learn a thing or two about this new flourishing market and its brands!
If you want to know more about us, here is a short introduction of each of us. See you in the posts!
Hello dear reader ! I am Faïrouz, a 23-year-old Master 2 student from Lille, very curious about eco-friendly alternatives to our daily lives ♻️ After years of conventional beauty and fashion consumption, I have decided to change my habits for a more sustainable way of life 🌏 I have started sewing my own hair accessories 🧵 or using solid shampoo for instance 🧖🏼♀️ Here, I will talk to you about a brand that I love for its affordability (student budget speaking here) and marketing strategy, N.A.E. 🍋
Hi everyone ! My name is Diane I’m 24 years old and I am a passionate about cosmetics and beauty! I live in Paris but I am currently studying in Lille and I will continue in Brazil in January 2021. I am very curious and a risk-taker that is why I can’t stay in one place 🤭 2 years ago I’ve discovered a huge interest in organic skincare products and I started document myself to learn more about what we call here “green beauty” and to experiment it on myself 📚 Here, I will talk to you about a green brand that I love: Melvita 🌱♻️
Hi there ! My name is Lili, I’m 23 years old, and I come from the beautiful city of Nice in France ! I am studying marketing in a business school, at the Master 2 level. I’m really interested in the cosmetics industry, and particularly organic skincare products, and I would like to work in this field in the future ! In this blog, I decided to talk to you about the inspiring brand Avril, so I hope that you will enjoy it ! 😉
Hi everybody, I'm Emilie, I'm 24 years old and I am from Nancy. I have always been passionate about beauty and more recently about natural beauty. I am particularly concerned with what I use on my skin, which is why I have learned to decipher the compositions and study the ingredients of the products as well as their misdeeds. I also started to make my own cosmetics 🥣 I will share with you my experience, my discoveries and opinions on a green beauty brand that I particularly like, Sanoflore 🌿