What do people think of N.A.E?

The social listening tool Digimind allows us to understand how people feel about N.A.E. It is a relatively new brand; it was launched in 2018 so we will use the 2-year scope that will bring us to November 2018 to have relevant results.

The first thing we notice with the overview is the number of mentions. 3K mentions in 2 years is not much compared to its most direct competitor La Provençale Bio for example (6K mentions). As I said before, the brand is still quite new, but it seems like it doesn’t make people talk a lot. Is that a good thing?

Well, as we could say with a good meal, if no one is saying anything, it’s a good sign. And Digimind confirms that for N.A.E. The people who do talk about the brand, do it in good terms: the overall sentiment is positive at 75%, with only 7% of negative feelings.

The emojis also show us some enthusiasm about the brand. We can see that it is associated with hearts (even the green heart!), green leaves, flowers and fruits: everything that N.A.E. stands for.

Remember my article about the N.A.E. x Amazon collaboration? I was not very fond of this partnership because of the dissonance between Amazon & N.A.E.’s values. Well, the proportion of negative sentiment towards this partnership reaches 15%. Although it’s still a very large proportion of positive sentiment, we can see that the public has some mixed feelings.

Digimind is a great tool to know what is being said and what people think of your brand and products. However, I think it has its limitations for brands that are relatively new like N.A.E. Nevertheless, it allows us to realize that N.A.E. is a brand that is seen as a good one, that is appreciated, and it provides some reassurance in a way because people actually link it to what they are supposed to: green, fruits, and flowers!