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The country of origin effect
The original brand, Antica Erboristeria, was founded in Rome in the sixties by an Italian man passionate about plants and their benefits....
Faïrouz
27 nov. 20203 min de lecture
N.A.E. vs La Provençale Bio
In 2010, three French women out of ten declared having bought at least one organic cosmetic product in the past year. In 2018, this...
Faïrouz
25 nov. 20202 min de lecture
Organic & big company: incompatible?
It is quite easy to get lost in the plethora of organic labels. Are they sincere? What is their bill of specifications? Let us look at...
Faïrouz
21 nov. 20202 min de lecture
N.A.E. x Amazon on packaging: a not so good idea?
Packaging is a crucial issue when it comes to sustainability. Since N.A.E. claims to be a committed and responsible brand, they must make...
Faïrouz
17 nov. 20203 min de lecture
What do people think of N.A.E?
The social listening tool Digimind allows us to understand how people feel about N.A.E. It is a relatively new brand; it was launched in...
Faïrouz
13 nov. 20202 min de lecture
Instagram Marketing 101 with N.A.E.
When it comes to communication and consumer relationship, Instagram is an amazing tool. It has become increasingly important for brands...
Faïrouz
9 nov. 20202 min de lecture
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