What is Avril’s reputation on the Internet?

It’s time to check how Avril is really perceived on the Internet, and some social networks in particular! To do so, I used an amazing tool called Digimind. I decided to do this analysis going back to a year ago.

Because Avril is, first, a quite young brand, and second, which decided on not using any advertising or communication means, the brand does not generate a lot of discussion and debate on the Internet.

Source: Digimind

So far, there is only positive news about the brand on social media. The reason for that could be that Avril is not yet well enough known to create rumors or controversy.

On Instagram and Facebook, we can find publications highlighting some of the brand's products, promoting the brand in general along with its values and engagements, promoting boxes with Avril’s products for certain occasions, such as Christmas, and introducing a new range of products, such as the men range. It is also possible to find some contests launched by resellers to win some of Avril’s products, and publications by influencers who talk about their experience with some of Avril’s products.

Besides social networks, Avril has been the subject of a few blogs in the ones we can find descriptions of the brand’s history, of its product’s characteristics, and some opinions and advice about certain products. It is also possible to find a few newspaper articles praising the success of the brand.

Source: Digimind

Taking into account all the information that appears about Avril, whether on social networks or the internet in general, it is very interesting to realize that the four values of the brand, organic, quality, accessibility, and proximity, stand out very often. Besides, we often find the brand's various commitments to the environment, and some of the actions it takes to do so. As an example, on several publications on Instagram or Facebook, we can read that Avril’s products are not tested on animals, that they are certified organic by labels, and that they have reduced and recyclable packaging.

Therefore, we can say that the perceived positioning and values of the brand are totally in line with those communicated by Avril. This means that the brand succeeds in conveying the image it wants to have with consumers on the Internet and social networks!

Using the Digimind tool, and going into the « Top Cities » tab, I was surprised to see that there were not only French cities appearing on the map, contrary to what one might have thought. Indeed, it seems that there are resellers of Avril’s products in Jarry in Guadeloupe, in Douala in Cameroun, and in Saint-Denis in Reunion Island. I also found out that there is an Avril store located in Tunis, which is very interesting!

Source: Digimind

When going into the « Emojis » tab, we notice that all of them are positive ones, which proves once again the positive image of the brand on social networks. If we look at some of them more specifically, we realize that they represent well the characteristics of Avril’s brand and products. For example, the French flag reflects the fact that the products are mainly Made in France, the green leaves illustrate the fact that the brand is environmentally friendly, and the flower represents Avril’s logo.

Source: Digimind

In the end, we can say that so far, Avril’s image on the Internet and social networks is very positive, so the brand doesn’t have to worry about anything. I would even recommend that they keep the same discourse with consumers and continue to convey the same image.

However, Avril could work on increasing its brand visibility on social networks especially, as it is for now still quite low.