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The country of origin effect

The original brand, Antica Erboristeria, was founded in Rome in the sixties by an Italian man passionate about plants and their benefits....

Faïrouz

27 nov. 20203 min de lecture

When a market is highly competitive, the marketing managers of a brand search all possible ways to distinguish themselves from others. In...

Diane

18 nov. 20202 min de lecture

With the spread of social networks, it is more and more difficult for a brand to evaluate what consumers say or think, difficult also to...

Diane

14 nov. 20202 min de lecture

It’s time to check how Avril is really perceived on the Internet, and some social networks in particular! To do so, I used an amazing...

Lili

12 nov. 20203 min de lecture

Little chat with a Melvita customer Last week, I had the chance to talk with a friend of Lili about organic products. Her name is Elsa,...

Diane

10 nov. 20202 min de lecture