What is the real brand online exposure of Sanoflore ?

Sanoflore is one of all those brands that have had a strong presence on social networks for a while.

Indeed, it is essential to be present online nowadays to assert and reinforce its brand image by improving its notoriety and visibility.

Thanks to the online tool Digimind, I was able to analyze in more detail the brand's online notoriety and focus a bit more on the users and how they feel on social networks.

It can be observed that the number of mentions reaches about 17k, which is not the least. This shows that people are familiar with the brand, use it and talk about it. Moreover, it affirms that it maintains a strong online presence through the networks to promote its brand.

Source: Digimind

What about users ?

To know a little more about the approach that Sanfolore should have, it is important to take an interest in who the users really are in order to meet their needs and to propose products that correspond best as well. 63% of the users are mostly women

Feelings

The consumer's feeling is rather very positive, which goes hand with the brand

The emoji used also shows very satisfied consumers, happy with their vision of the brand, it reflects a positive, joyful image.

Localisation

As Sanoflore is a French brand, even though it was bought by L'Oréal, the majority of users are located in Europe.

Instagram presence

Brands have a good understanding of instagram's challenges.

Indeed they are very present and we talk about them through influencers and instgram pages to promote their products.

With the intuitive and playful Digimind tool, it is quick and useful to analyze the brand's perception on social networks in order to improve the strategy to adopt and develop the awareness of the products.