Your perception of organic products

The organic cosmetics market has been growing strongly for many years now, the trends and habits of consumers have changed.

Brands are increasingly promoting naturalism and respect for nature, this is what consumers of cosmetic products are currently looking for.

Sanoflore has understood this and since its beginnings it is this optic that reflects the brand.

Are consumers of cosmetic products concerned about the origin, the history, the ethic of the brand ?

I have decided to lead a survey in order to more understand the habits and feelings of organic cosmetics consumers and their approach to brands.

My panel is on average composed of young women in their twenties.

Here are the results obtained from this survey;

This entire panel is interested in organic cosmetic.

As we can see, 75% of the people discover the brand thanks to social networks (30% by influencers) whereas only 30% discover it in the stores.

This graphic shows the major important of social networks nowadays for marketing.

Regarding the perception of the brand, again, the entire panel agreed that Sanoflore reflects at the same time, an organic, ethic, environmentally friendly, a recyclable and an affordable brand.

The characteristics of the natural product are therefore a distinctive element of the brand.

With this graphic we can se that for more than 50% the history of the brands matter and influence theirs purchases, by standing out from competitors.

Consumers need authenticity, brand on the networks. The value of the company, being customer centric makes the personality of the brand and conquers the community and customers.

Sanoflore is lucky to have a true brand history with the creation of its brand and the origin of its natural products, and to be able to use it.

They took advance of theirs knowledge to become a really unique brand, create reliable relationships with consumers.

Thanks to its familial spirit, the brand attract and inspire émotion of reliability and safety.

When I asked them what they thought of the brand's history and if it was an emotional brand all agreed that it was.

Here the end of this little survey analyze, I hope it was relevant for you and that this provided you with informations on sanoflor's consumers perceptions.

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